By You know that moment when you’re trying to cover up those late-night Netflix binge-induced dark circles, but your concealer just isn’t cutting it? We’ve all been there. Let’s dive into the battlefield of concealers with two heavyweights: Too Faced’s Born This Way Super Coverage and Tarte’s Shape Tape. You need a concealer that not only hides imperfections but also lasts all day without creasing into a hot mess.
| Feature | Too Faced Born This Way | Tarte Shape Tape |
|---|---|---|
| Coverage | Full | Full |
| Finish | Natural | Matte |
| Shade Range | 35 shades | 35 shades |
| Longevity | 8-10 hours | 12 hours |
| Cruelty-Free | ✓ | ✓ |
| Price | $29 | $31 |
✅ too faced Pros
- Natural finish that’s perfect for everyday wear.
- Hydrating formula suitable for dry skin.
- Wide shade range for diverse skin tones.
❌ too faced Cons
- Can settle into fine lines after a few hours.
- Not as long-lasting as Tarte for oily skin.
✅ tarte concealer Pros
- Extremely long-lasting even in humid conditions.
- High coverage with a matte finish that controls shine.
- Great for oily skin types.
❌ tarte concealer Cons
- Can feel a bit drying on already dry skin.
- Thick formula requires careful blending.
Performance
When it comes to performance, Tarte Shape Tape is the marathon runner in this race. It stays put for a solid 12 hours, which is perfect if you have a long day or a night out planned. It’s matte finish keeps shine at bay, especially for those with oily skin. On the other hand, Too Faced Born This Way offers a more natural finish, which can be ideal for daily wear where a dewy look is preferred. It doesn’t last quite as long on oily skin, though, clocking in at around 8-10 hours.
Build Quality
Too Faced has crafted a concealer with a creamy consistency that’s easy to blend and less likely to cake, making it a great option for those with dry skin. Tarte’s Shape Tape, while thicker, offers unbeatable coverage with its buildable formula. However, its thickness means you need to be strategic with application to avoid the dreaded cake face. Both have substantial packaging that feels luxurious, but Too Faced’s tube may be more convenient for travel due to its slightly more compact size.
Value
Both concealers are neck and neck in terms of pricing, with Tarte slightly edging out Too Faced at $31 versus $29. However, the value you derive will depend on your skin type and the finish you’re after. If you’re looking for longevity and a matte finish, Tarte provides better value. But if a natural, hydrated look is your goal, Too Faced might be worth those extra bucks saved.
Here’s what most reviews won’t tell you: both concealers can be overkill if you have relatively clear skin or minimal dark circles. They are powerful tools, meant for serious coverage. Also, neither is particularly forgiving if not set properly with powder—expect creasing if you skip this step. And remember, good skin prep with moisturizers and primers will make or break your concealer’s performance.
Our Final Verdict: Which One Should You Buy?
If you’ve got oily skin and need something that will last through a tough day or a sweaty night out, Tarte Shape Tape is your go-to. Its staying power and matte finish make it ideal for high-demand situations. For those with dry or combination skin, or if you prefer a more natural, dewy look, Too Faced Born This Way is your new best friend. It hydrates while covering, which is a win-win for everyday wear.
Is Too Faced Born This Way suitable for oily skin?
It’s more suitable for dry to combination skin due to its hydrating properties. For oily skin, it might need setting powder to stay put.
Does Tarte Shape Tape work well for mature skin?
It can settle into fine lines if not properly blended and set, so ensure you’re using a good primer and setting powder.
How do I choose the right shade for my skin tone?
Both brands offer a wide range of shades. It’s best to test directly on your jawline or consult online shade matching tools if shopping online.
