By One run within the Underneath Armour HOVR Phantom 3 is all it takes to substantiate Underneath Armour has carried out it once more. The working shoe design crew at Underneath Armour likes to innovate—as evidenced by the whole HOVR line, constructed on the model’s trademarked HOVR cushioning expertise. That’s why each new characteristic of the third iteration of the fan-favorite Phantom has goal. Katie Lau, world product director at Underneath Armour, says the shoe “delivers continuity with its premium match and really feel, however with considerate changes.”
What’s New for the Phantom 3
When making updates to its sneakers, Underneath Armour values suggestions from its athletes. Within the case of the Phantom, UA tapped its working golf equipment and roster of athletes to search out out what they cherished concerning the Phantom 2 and to get their ideas on what might be higher. One requested change, particularly from feminine athletes: a decrease collar peak. The Phantom 3 brings the collar peak down for a extra comfy match and with much less friction across the ankle bone.
One other fashionable Phantom characteristic—the responsive UA HOVR cushioning, complemented by a sturdy, high-traction rubber outsole—obtained dialed up on this model of the shoe. “The Phantom all the time had a excessive share of HOVR, however now it’s 100%,” says Lau. “That provides the shoe a plusher underfoot expertise.” The place does the elevated cushioning match into an athlete’s shoe rotation? “The Phantom delivers a journey with vitality return, stemming from the propulsion of the HOVR cushioning,” says Lau. “The Phantom suits effectively as a restoration shoe after a future or for runs as much as a 5K distance. It’s additionally an ideal shoe for subject athletes after they’re out of their cleats and trying to keep match with working.”
On the Core of Phantom Footwear
If you happen to’re already a fan of the Phantom 2, you’ll be thrilled to listen to what the design crew saved intact, starting with the molded midfoot panel. A well-liked characteristic that gives added construction and stability, this fan favourite carries over into the Phantom 3 design. Additionally nonetheless there: the exterior heel counter, which provides steady assist.
The identical holds true for the UA IntelliKnit higher, which retains its softness however with an developed really feel, says Lau. “We’ve added zonal stretch and zonal containment to the higher, in order that the texture is curated to every athlete’s foot,” she explains.
As a result of aesthetics additionally matter, the Phantom 3 saved its “on and off the streets” look going. This can be a shoe that transfers seamlessly from the fitness center or observe again into the true world. “We acknowledge we’re tapping right into a youthful, quicker shopper, and we’re listening to their needs,” says Lau. “We wished the Phantom 3 to be simplified, trendy, and progressive.”
Lau says it’s tempting to explain the Phantom 3 as one thing of a “Swiss Military knife,” however with a goal. “We didn’t need to make this shoe completely different for no purpose,” she says. “We wished to respect its DNA however proceed to innovate.”
Underneath Armour, Inc., headquartered in Baltimore, Maryland, is a number one inventor, marketer and distributor of branded athletic efficiency attire, footwear and equipment. Designed to empower human efficiency, Underneath Armour’s progressive merchandise and experiences are engineered to make athletes higher. For additional data, please go to the Underneath Armour web site.
